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Blue Fountain Media : ウィキペディア英語版
Blue Fountain Media

Blue Fountain Media is a digital marketing agency from New York City providing website development and online marketing strategies.
== History ==

The company was founded in 2003 by Gabriel Shaoolian, under the name ''Gabriel Productions'', then re-branded as ''Blue Fountain Media'' in 2005. In the first years, the company functioned as Shaoolian's self-employed freelancer business.〔(【引用サイトリンク】url=http://200kfreelancer.com/how-one-freelancer-used-google-adwords-to-build-a-multimillion-dollar-business/ )〕 He focused on the effectiveness of brand marketing, studying user behavior, website bounce rate, individual pages performance. Based on these observations, he created marketing strategies identifying the specific audience and the value offered to this audience through a clear message, both on the business website and on social platforms.〔
After building a portfolio of successful projects, the effectiveness of his approach became better known and the company expanded. Shaoolian managed to develop the company without taking loans or investment money. In 2008, the company moved its headquarters to Union Square in New York City, eventually expanding the location to two offices in 2009. In 2011, the company moved to Madison Avenue.
Blue Fountain Media developed websites and online strategies for clients like Procter & Gamble, NASA, HarperCollins Publishers, AT&T, Nike, Inc., The United Nations, Canon and The National Football League.〔
In February 2011, at the request of a reporter from The New York Times (David Segal), Blue Fountain Media uncovered the unorthodox ways the company J. C. Penney managed to trick Google's search engine (upon finding out, Google "buried" J. C. Penney's search results).〔(【引用サイトリンク】url=http://www.bluefountainmedia.com/blog/jcpenney-black-hat-seo-techniques/ )
In December 2011, the company was featured on CNN Money as one of the businesses that have started to rival more established digital agencies.〔(【引用サイトリンク】url=http://www.money.cnn.com/galleries/2011/smallbusiness/1112/gallery.david-vs-goliath.fortune/3.html )〕 The marketing effectiveness approach of the company was covered in various other newspaper articles (like The New York Times or CNN Tech) and television segments (like CNBC,〔(【引用サイトリンク】url=http://www.bluefountainmedia.com/press/mike-ricotta-cnbc )Fox Business Network, Reuters〔(【引用サイトリンク】url=http://www.bluefountainmedia.com/company-news/gabriel-shaoolian-reuters-tv/ )〕〔(【引用サイトリンク】url=http://www.youtube.com/watch?v=jNybs1ZWTRk )〕 or Bloomberg TV).〔(【引用サイトリンク】url=http://www.bloomberg.com/video/making-money-through-your-company-website-3tgjdwtPSWaG1pcZoxTqRQ.html )

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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